LinkedIn Strategy Matrix
To be successful with LinkedIn as an individual and as an organization it is important to have much more than just a personal or company profile.
Jan explains in this video what those elements are using the LinkedIn Strategy Matrix© for Organizations.
Tip: you can watch the recording in "full screen" mode by clicking the 4 small arrows at the bottom of the video (available when it is playing). If the speed is too slow, you can turn off "HD" by clicking on the letters; the quality of the video will decrease though.