Cartoon Know, Like and Trust Factor

by Jan & Bert

Last week we wrote a blog post about the Know, Like and Trust Factor.

What it boils down to is that other people need to know, like and trust you enough before they will pursue a further (business) relationship with you.

Cartoonist Cora Keukenmeester was inspired and made the following cartoon for us:

Enjoy her other cartoons at her own website.

Jan and Bert

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