Multiplying Your LinkedIn Results
With Boolean searches, you can fine-tune your search results. We talked about the AND-operator and how it can help you reduce the number of people popping up in your results. But what if you actually want more results? This is where the OR-operator comes into play.
Using OR means that either or both of your search items will be present in the results. Let’s assume I am selling training services to organisations. People who hire us often live in the sales, marketing or HR department. So, just as an example, let’s say I’d be searching for these profiles.
When I search for sales managers, I find 95K results. When I search the term marketing manager, I get 50K results. Unlike the AND-operator, where we are getting fewer results, we now want more results. By using the OR-operator, sales OR marketing manager, LinkedIn will give me about 139K (the blue area in the picture). This makes perfect sense, because we know that there are 5,900 sales and marketing managers from the previous article.
This means that by inserting the word OR (in capitals with a space before and after), we get more results. This is exactly what we want! In this example, we are finding people who are:
Sales and marketing managers
The general rule of thumb to apply the OR-operator is when you want more results.
What a lot of people are overlooking is the fact that this OR-operator may also be used more than once.
Example: sales OR marketing OR hr
On top of this, the OR-operator can bring you extra results that you normally would not get – especially when you think of search terms that are related to your original ones.
Here are some additional tips for making the best use of OR:
Plural: woman coach OR coach for women
Synonyms: team leader OR team manager
Abbreviations: hr OR human resources
Spelling: developer OR develloper OR developper OR devellopper
Yes, even managers are allowed the occasional typo. 🙂
Start playing around with the OR-operator and let us know which additional results you get!
To your success!
Jan & Bert
P.S.: Looking for more LinkedIn tips? Use one or more of the 10 strategies to find the people you are looking for via the bestselling book “How to REALLY use LinkedIn” (a free download is available at www.how-to-really-use-linkedin.com).