LinkedIn Search: More is Less!

by Jan & Bert

Everyone knows that a lot of people are on LinkedIn, and everyone thinks it is easy to find them. To a certain level this is true. What most people do not know however, is how to dig deeper and actually find the people they are looking for.


Of course, a large number of LinkedIn members are only scratching the surface when using the simple search. A fair number of members have already discovered the advanced search. If you haven’t yet, click here to get some help with it.


But the majority of LinkedIn members have never heard of Boolean searches, just like the ones you could use with Google and other search engines.


There are basically 5 Boolean operators that help you to fine tune your searches. We will talk about the first one in this article.


The AND-operator

Let’s assume my goal is to find sales and marketing managers of London based companies. What most members would do is apply the advanced search with these parameters.

sales AND marketing


So, if I type in the term Sales Manager, I get 95K results. Let’s call them Group A (red circle). When I search the term Marketing Manager, I will get 50K results. Let’s call them Group B (blue circle). There is (almost) no way to start working our way through these large groups. Besides, I am looking for a combination of these titles (overlapping area in the middle). What can we do to improve these results (besides the obvious of adding criteria)?


You could argue that it is easy to find sales and marketing managers by just typing in these words in the search. However, the best results come with an AND that is capitalized. We are getting nearly 5,900 results as you can see on the screenshot. By adding more (criteria), you get less (results)!


Sales AND marketing AND manager-search results


This means that by inserting the word AND (in capitals, a space before and after), we see fewer results. This is exactly what we want! By adding AND, both items must be present to appear in the results.


The general rule of thumb to apply the AND-operator is when too many results pop up.



Did I tell you there is a shortcut as well? When applying the AND-operator you do not necessarily need to type it in. If you just add a space between 2 words, then LinkedIn (and other search engines) will assume you meant AND.  Remember that most people are unaware of this. And it will create confusion when you start using the other Boolean operators, as you will learn in the next article(s). So stay tuned for more goodies 😉 In the meantime start playing around with the AND-operator to get fewer, and far more specific results!


To your success!

Jan & Bert


P.S.: Looking for more LinkedIn tips? Use one or more of the 10 strategies to find the people you are looking for via the bestselling book “How to REALLY use LinkedIn” (a free download is available at









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