LinkedIn Profile Versus Resume

by Jan & Bert

One of the many misunderstandings about LinkedIn is that it is only for finding a job or finding new employees.

You can do so much more with it! You can find new customers, partners, suppliers, investors, experts (internal and external to your organization) and many other people who might help you in your professional and personal life.


As a consequence of the above-mentioned misunderstanding, many people think that their personal LinkedIn Profile is their resume, whilst it is really something else.

In short, this is the difference:

•    Your resume shows your past till now.

•    Your LinkedIn Profile shows your present (professional) life and where you are heading in the future. In the first place as an individual, but also as a team, department or organization.


This is the general guideline. Of course, the application is different according to one’s situation: the LinkedIn Profile of a CEO or hiring manager would be slightly different than the one of a sales rep, accountant and even much more than the one of a job seeker.

That’s why we will share with you a series of different situations and what to look out for when crafting an attractive personal LinkedIn Profile.

Of course, all the tips from the book How to REALLY use LinkedIn still apply and you will find more background information and extra tips in the book.

In this series, we want to emphasize the differences depending on the role or function one has (the goal of the LinkedIn Profile depends on it) and the implications for, for example, the Summary, Websites, Experience and Applications sections in the LinkedIn Profile.


The series includes following situations/roles/functions:

1.    CEO, owner or spokesperson of your company.

2.    Sales profiles: sales manager, account manager, business development manager,…

3.    Hiring manager: you have job openings in your department or team

4.    Recruiter

5.    Marketer

6.   Consultant or other specialist or expert

7.    You are none of the above and NOT looking for a job

8.    Job Seeker

9.    Student who is NOT looking for a job


We will add the tips for each profile every week from now on in a separate blog article. Each time a new article has been published we will put the link to it from this page.

In other words: if there is no hyperlink, the article has not been published yet.

Of course some elements will be the same. So read only the situation/type that is applicable to you.

To your success !

Jan and Bert

PS: more tips about creating an attractive profile can be found in "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn". You can download it for FREE!

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