LinkedIn Profile Tips for Marketers: Marketing Managers, Brand Managers, Product Managers and Marketing Assistants

by Jan & Bert

This tip is part of our LinkedIn Profile tips series. For an overview of all 9 different situations and profiles we discuss, read the article LinkedIn Profile versus Resume.

This article contains tips for marketers: marketing managers, brand managers, product managers and marketing assistants.

Remark: the basis for these suggestions are the tips from "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn" (free download). So look at that chapter for more details about the tips below.


a.    Goal of your personal LinkedIn Profile.

Your personal LinkedIn Profile should be focused on giving potential customers more insights in the expertise of your organization.


b.    Which elements to use in your personal LinkedIn Profile:


i.    Websites (use “other” to write your own description):

1.    Home Page of the organization’s website

2.    Page or website with job openings

3.    “Free” page: foundation, supported charity, personal blog, professional or trade organization you are a (board) member of, etc.


ii.    Summary:

1.    Part 1 about company branding: what does the organization stand for?

2.    Part 2 about personal branding: your role and responsibilities

3.    Part 3 about yourself: here you can add some personal interests to show you're a human being (this goes beyond your professional life)


iii.    Expertise: more details about your current organization, products/services and your role


iv.    Applications:

1.    SlideShare for tips that can help people (sharing your organization’s expertise)

2.    Behance Portfolio for video clips with attractive product demonstrations, customer testimonials and tips that can help people

3. for fact sheets about the organization and tips (sharing your expertise)


v.    Additional Information: Interests: Besides what you have inserted in Part 3 of your Summary, add more (personal) interests here.


As you can see, there are quite some elements to update your profile.  If you want more, you can find more than 40 tips on creating an attractive profile in the book.

And also remember: it is always about building the Know, Like and Trust factor first before selling a product or service.


To your success !

Jan and Bert

PS: more tips about creating an attractive profile can be found in "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn". You can download it for FREE!

Previous post:

Next post: