LinkedIn Profile Tips for Hiring Managers (Managers with Job Openings in Their Teams)

by Jan & Bert

This tip is part of our LinkedIn Profile tips series. For an overview of all 9 different situations and profiles we discuss, read the article LinkedIn Profile versus Resume.

This article contains tips for Hiring Managers. Our definition is that there are job openings in the department or team you are managing.

Remark: the basis for these suggestions are the tips from "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn" (free download). So look at that chapter for more details about the tips below.


a.    Goal of your personal LinkedIn Profile.

Your personal LinkedIn Profile should be focused on giving potential employees more insights in what your department/team does and who you are as a person. They need to be inspired  to do the actual work as well as to work with/for you.


b.    Which elements to use in your personal LinkedIn Profile:


i.    Websites (use “other” to write your own description):

1.    Home Page of the organization’s website

2.    Page or website with job openings, especially with regards to the ones of your department/team

3.    “Free” page: pages on your organization’s website that links to the activities of your department or team (for example, the “Football” page on the website), foundation, supported charity, personal blog, professional or trade organization you are a (board) member of, etc.


ii.    Summary:

1.    Part 1 about company branding: what does the organization stand for?

2.    Part 2 about personal branding: your role and responsibilities

3.    Part 3 about yourself: here you can add some personal interests to show you're a human being (this goes beyond your professional life and is particulary valuable for people if they are going to work with you)


iii.    Expertise:

1.    More details about your current organization, your department/team (team branding) and your role

2.    Your previous functions/roles/titles, especially with regards to the current organization (this might be their career path too!)


iv.    Applications:

1.    SlideShare for showing the projects that your department/team has worked on or is currently working on (sharing insights in the nature of the work)

2.    Behance Portfolio for video clips with testimonials from colleagues about what working in your department/team is all about

3. for fact sheets about the organization and department/team and tips


v.    Additional Information: Interests: Besides to what you have inserted in Part 3 of your Summary, add more (personal) interests here.


As you can see, there are quite some elements to update your profile.  If you want more, you can find more than 40 tips on creating an attractive profile in the book. 

And also remember: it is always about building the Know, Like and Trust factor first before “selling” your company, department, team or job offer to a potential employee.


To your success !

Jan and Bert

PS: more tips about creating an attractive profile can be found in "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn". You can download it for FREE!

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