LinkedIn Profile Tips for Consultants and other Specialists or Experts

by Jan & Bert

This tip is part of our LinkedIn Profile tips series. For an overview of all 9 different situations and profiles we discuss, read the article LinkedIn Profile versus Resume.

This article contains tips for consultants and other specialists or experts.

Remark: the basis for these suggestions are the tips from "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn" (free download). So look at that chapter for more details about the tips below.

 

a.    Goal of your personal LinkedIn Profile.

Your personal LinkedIn Profile should be focused on giving potential customers more insights in your personal expertise and of that of your organization.

 

b.    Which elements to use in your personal LinkedIn Profile:

 

i.    Websites (use “other” to write your own description):

1.    Home Page of the organization’s website

2.    Page or website with job openings

3.    “Free” page: personal blog, professional or trade organization you are a (board) member of, foundation, supported charity, etc.

 

ii.    Summary:

1.    Part 1 about company branding: what does the organization stand for?

2.    Part 2 about personal branding: your role and responsibilities and especially your area of expertise

3.    Part 3 about yourself: here you can add some personal interests to show you're a human being (this goes beyond your professional life)

 

iii.    Expertise: more details about your current organization, products/services and especially your role as a specialist and your expertise domains

 

iv.    Applications:

1.    SlideShare for tips that can help people (sharing your personal expertise in the first place, but also the expertise of the organisation you work for)

2.    Behance Portfolio for video clips with tips that can help people and interviews with you as the expert

3.    Box.net for articles you have published, fact sheets about the organization and tips (again sharing your expertise through for example mind maps)

 

v.    Sections: use the different sections to show your background and expertise. These are but a few of them: skills, languages, projects, publications, volunteer work, etc.

 

vi.    Additional Information: Interests: Besides what you have inserted in Part 3 of your Summary, add more (personal) interests here.

 

As you can see, there are quite some elements to update your profile.  If you want more, you can find more than 40 tips on creating an attractive profile in the book.

And also remember: it is always about building the Know, Like and Trust factor first before "selling" yourself, a product or service or your organisation.

 

To your success !

Jan and Bert

PS: more tips about creating an attractive profile can be found in "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn". You can download it for FREE!

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