LinkedIn Profile Tips for CEO’s, Business Owners and Spokespeople

by Jan & Bert

This tip is part of our LinkedIn Profile tips series. For an overview of all 9 different situations and profiles we discuss, read the article LinkedIn Profile versus Resume.

This article contains tips for CEO’s, business owners and spokespeople.

Remark: the basis for these suggestions are the tips from "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn" (free download). So look at that chapter for more details about the tips below.


a.    Goal of your personal LinkedIn Profile.

Your personal LinkedIn Profile acts like a billboard for the company. It needs to reflect the spirit, culture and feel of the organization.  It is about company branding: the company’s vision, products/services and place to work (employer branding).


b.    Which elements to use in your personal LinkedIn Profile


i.    Websites (use “other” to write your own description):

1.    Home Page of the organization’s website

2.    Page or website with job openings

3.    “Free” page: foundation, supported charity, personal blog, professional or trade organization you are a (board) member of, etc.


ii.    Summary:

1.    Part 1 about company branding: what does the organization stand for?

2.    Part 2 about personal branding: your role and responsibilities

3.    Part 3 about yourself: here you can add some personal interests to show you're a human being (this goes beyond your professional life)


iii.    Expertise: more details about your current organization


iv.    Applications:

1.    SlideShare for visually attractive presentations about the organization’s vision and tips that can help people

2.    Behance Portfolio for video clips with compelling interviews

3. for fact sheets about the organization.


v.    Additional Information: Interests: Next to what you have inserted in Part 3 of your Summary, add more (personal) interests here.


As you can see, there are quite some elements to update your profile.  If you want more, you can find more than 40 tips on creating an attractive profile in the book. By the way, remember that more journalists also tend to link your name to your LinkedIn profile, after an interview.  Be prepared!

And also remember: it is always about building the Know, Like and Trust factor first before “selling” yourself or your company.


To your success !

Jan and Bert

PS: more tips about creating an attractive profile can be found in "Chapter 4: How to Craft an Attractive Profile" of the book "How to REALLY use LinkedIn". You can download it for FREE!

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