“A LinkedIn Profile is Necessary to Be Considered as a Potential Candidate”

by Jan & Bert

That is not what we say at Networking Coach (although it also applies), but at Deloitte in the Netherlands.

This quote is one of the many interesting things I heard from Roos Van Vugt, former manager e-recruitment Deloitte Netherlands, in her presentation at a LinkedIn breakfast session in Amsterdam a while ago.

For Deloitte it is important that new employees are LinkedIn savvy because it is an important tool to do their work.

 

Why is this so interesting?

Because in discussions with managers we regularly hear that they don’t want their employees to be on LinkedIn.

The reason?

They might get hired by another company.

Our response to this is dual:

1) you can restrict access to websites like LinkedIn and Facebook during working hours, but anyone can join these networks in their spare time. So that’s not really a solution.

2) why don’t you put more effort in making/keeping people happy so they don’t want to leave your company, even if they are approached by headhunters? Interesting enough the managers who fear their employees leaving are most of the times the ones who don’t give enough attention to their team or micromanage them. Or in other words show the behaviour that scares people away anyway.

 

Deloitte takes a completely opposite approach: they not only encourage people to use LinkedIn, but even train their employees how they can contribute to achieving the goals of the recruitment team using LinkedIn.

At Networking Coach we also see this trend: more and more we are hired to train the so called “Hiring Managers” how they can use LinkedIn to find the right people for their team.

By the way, Deloitte doesn’t only use LinkedIn for recruitment, but also Twitter, Hyves and Facebook. Next to that they also had an IPhone application made.

It is interesting to see how through the efforts of the recruitment team, the image of Deloitte is changing. From a “dusty” and “only for number chrunchers” company they are now almost a hip and trendy company. This is a nice example of how social media works on different levels.

Look at their website www.werkenbijdeloitte.nl for more inspiration and examples.

 

To your success !

Jan and Bert

PS: more tips about LinkedIn can be found in the book "How to REALLY use LinkedIn". You can download it for FREE!

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